ABOUT ME
My builders are the leaders and innovators who know the most powerful way to create a lasting impact is with their actual product—the home itself.
But not just any concept designer will do—you need a creative partner who brings award-winning vision, backed by results, to every design.
And that partner is me.
I’m Carla Weinmeyer. For over two decades, I’ve crafted floor plans that command buyers’ attention, helping production builders like you secure a distinct edge in today’s crowded market.
Having analyzed countless floor plans from builders across North America, one thing is clear: generic designs hold many back. When floor plans blend in, they limit your potential to captivate buyers and close sales. That’s where my approach redefines your results. My focus is creating unforgettable designs that set you apart—without financial risk or disrupting your operations.
Ready to lead? Let’s work together to make your homes the ones buyers can’t resist—and your bottom line won’t forget.
Carla Weinmeyer
MAXIMIZE SALES & MINIMIZE DISCOUNTING
I help homebuilders like you build revenue,
not just houses.
Our transformative approach breaks through sales teams' resistance to traditional training, igniting profits with strategies that stick.
01.
MASTER YOUR FIRST MOVE
Your floor plans are the backbone of your business—the product buyers are purchasing. When your plans blend in, buyers turn to secondary factors like price. Now, think how powerful it would be if the home itself—the product—drove their decision.
Unique designs capture attention, fuel buyer desire, and drive sales while eliminating the pressure to discount. The floor plan is your product and your best opportunity to differentiate.
Let’s uncover how your current plans might be holding you back and turn this blind spot into your competitive advantage.
THE STRATEGY
From Checkers to Checkmate
The Bottom Line Is:
Builders often turn to incentives and marketing to
gain a competitive edge.
However, the most important factor—the home itself—
is often overlooked.
When buyers see similar floor plans across builders,
they start comparing specifications, reputation,
and worse of all, price.
And that’s a race no one wants to win.
The solution? Plans that stand apart.
Unique designs buyers can’t find elsewhere ignite sales.
It's time to differentiate where it matters most.
I make homebuilders more money by designing creative floor plans that set them apart, giving them a competitive edge to boost sales and profits.
Here's how
02.
EXECUTE YOUR STRATEGY
Integrating standout designs is seamless and risk-free, starting with just a few essential plans. With no upfront costs and no hidden fees, you only pay a small reuse fee when the plans deliver results. Your draftsperson finalizes the blueprint based on my concepts, ensuring everything meets your specs without disrupting workflow.
While competitors battle over price, you’re building a portfolio that grabs buyers’ attention and gives you a decisive edge in today’s crowded market.
03.
CHECKMATE
Now, your homes are the ones buyers seek out. Sales are climbing, profit margins are rising, and you’re no longer competing on price. You’ve moved from competing to leading with designs that outpace the competition.
Elevating your product with distinct floor plans wasn’t just a spot-on decision—it was a strategic move that reshaped your company’s future.
AWARD-WINNING, MARKET LEADING PLANS
BOOST BUYER INTEREST & PROFITABILITY
PROVEN SOLUTION FOR MARKET DIFFERENTIATION
Let's build homes that get buyers chasing you Let's build homes that get buyers chasing you
Let's build homes that get buyers chasing you Let's build homes that get buyers chasing you Let's build homes that get buyers chasing you